Juárez: The primary goal for us as Latin music programmers is to be as reflective as possible of the reality of audience, artist and industry. How does Pandora ensure inclusion of different sub-genres (within Latinx music), and new artists as the music scene is rapidly evolving? The idea is to give a platform to the artists and music that defy genre and push the music forward. We hope that El Detour helps to dispel the notion that Latin music is static, monocultural and homogenous. Basically, we wanted to expose the fluidity of creative identity as expressed through the music. We knew that we would have resources to do something special around this timing and the station narrative fit so well into the statement we wanted to make with respect to the celebration of Latinx culture. Marcos Juárez: El Detour had been in the works for months, but we identified Hispanic Heritage Month as being a great window to market and launch it. Why did Pandora decide to create the El Detour station to celebrate Hispanic Heritage Month? Pandora’s Head of Latin Music Marcos Juárez talks about the development of El Detour, and speaks to the curation of the station, as well as the importance of Latinx music in today’s political climate. Pandora debuts Latinx music station El Detour in honor of Hispanic Heritage Month.